When people think of craftsmanship, they don't think of AI. Maybe they should.
A craftsman knows how to work. An artist knows when to stop. AI never will.
Aug 21, 2026 · 7:42 AM3 min read
Read this oneBehind the Build is where I share thought pieces on learning experiences, strategy, and change. Not every project, but the moments that made me pause, reflect, or rethink my approach.
This space is about the why behind the work: how I design for impact, navigate complexity, and use learning as a lever for transformation. Consider it a living journal of what I'm building and what I'm learning along the way.
16 pieces
A craftsman knows how to work. An artist knows when to stop. AI never will.
Aug 21, 2026 · 7:42 AM3 min read
Read this oneThe Ikea effect: why we love things more when we build them ourselves
Two identical bookshelves. People value the one they built themselves more, even when it's a little crooked.
Aug 18, 2026 · 8:15 AM3 min readThe reason AI "forgets" you has nothing to do with AI
It's not a glitch. It's the same reason your memory works differently underwater than on land.
Aug 12, 2026 · 6:58 AM2 min readThe Kübler-Ross model works for grief. It also works for your rollout.
Denial, anger, bargaining, depression, acceptance. Your rollout is going through all five.
Aug 3, 2026 · 8:36 AM3 min readLearning needs a program manager too
Good design solves problems. Good programs deliver them.
Aug 1, 2026 · 6:47 AM2 min readAI drafts. It doesn't decide.
The best tools speed up production. They still can't tell you if it's any good.
Jul 31, 2026 · 9:52 PM3 min readWhy "just show them it's easy" doesn't work
Ability and willingness aren't the same thing. Most rollouts only fix the first one.
Jul 22, 2026 · 7:05 AM2 min readI didn't realize these were the same skill until I was already using all three
Program management is the structure. Change management is the language. Psychology is why any of it works.
Jun 20, 2026 · 10:11 AM2 min readWhat a good AI Fluency curriculum actually looks like
Fluency isn't a tool skill. It's a judgment skill. Most training gets that backwards.
Jun 17, 2026 · 11:23 AM3 min readAI: Handing it off (Part 2)
Agentic tools need a different skill than prompting. Goals, guardrails, and checkpoints, not instructions.
May 28, 2026 · 9:16 PM3 min readAI: Talking to it (Part 1)
Zero shot, few shot, human in the loop. The real concepts, explained without the jargon.
May 26, 2026 · 8:28 AM3 min readPeople don't learn by osmosis
What actually works is backed by decades of research, not vibes.
May 12, 2026 · 6:39 AM1 min readWhat I'd do differently if I rolled it out again
The version people saw looked clean. The real version had false starts I don't usually mention.
Mar 10, 2026 · 10:48 AM3 min readScope creep isn't a planning failure. It's a trust failure.
A clear scope only holds if people believe the boundary is real.
Jan 14, 2026 · 7:20 AM3 min readRetention isn't about remembering harder
Forgetting is the default. Spacing and retrieval are what actually beat it.
Dec 9, 2025 · 9:04 PM1 min readAI won't take your job. It'll change what your job actually is.
The value was never in the tech itself. It's in how thoughtfully we use it to extend what people can already do.
Feb 20, 2025 · 7:31 AM2 min read